Founded in Berlin in 2013 and now based in New York, Studio Folie is a fragrance house centered on duration — using scent to extend artistic works and cultural experiences beyond their original form. Its imprint, Folie À Plusieurs, creates fragrances as olfactive publications: sensory counterparts to film, art, music, and performance designed to be revisited and lived through.

I lead the brand’s ongoing art direction, photography and web design, shaping a visual language that positions each fragrance as artifact — cinematic, archival, and emotionally resonant — where scent functions as a medium of memory, translation, and presence.